Gamestop adding auto-downloads to in-store DLC purchases
Speaking with Wired, GameStop president Tony Bartel said his company's new platform would bypass that step. "There was a lot of friction about putting in a [25-digit] code... with a controller," he said.
The way GameStop's new system works is ingenious in its simplicity: customers will receieve an email after purchasing the content in stores, which includes a link that be used to begin downloading the content on their connected machines.
The content delivery system is exclusive to GameStop and is only slated to launch for the Xbox 360; however, Bartel sees other platforms adopting the system in the future, saying the concept can be used with any partner on any platform.Permalink | Email this | Comments